Facebook is the most used social network in the world with 2.895 billion monthly active users, or 1.91 billion in France.
According to a study carried out at the Salon des Entrepreneurs in Lyon, 63% of SMEs surveyed in France said that Facebook is the best service for interacting and strengthening ties with local communities.
At first, it is difficult to get followers, it takes time and requires patience. So how to increase the number of followers on your Facebook page quickly?
In this article, we share tips with you to increase your visibility and therefore increase the number of your followers!
Steps To Increase the Number of Followers on Your Facebook Page
1. Optimize the “About” Section of Your Facebook Page
To get more likes on your Facebook page, fill in all the information about your business: postal address, telephone number, opening hours, URL of your site, categories, followers, etc.
It is also important to add your company description with keywords to positively impact your SEO. Google robots index this type of content, so it is important not to neglect it.
Be careful not to fall into over-optimization of keywords. Make sure it is attractive to encourage Internet users to follow your page. Describe your world, your mission and your accomplishments.
2. Take Care of the Design of Your Facebook Page
People first see the cover photo and profile picture on your Facebook page.
To create a first brand visual and therefore a first bond of trust with your followers, think about taking care of your virtual showcase by inserting a nice cover photo and a profile photo representing your logo.
Consider changing your cover photo regularly based on your company’s news.
3. Invite Your Facebook Friends
To build a followers base, invite “qualified” followers, i.e. people interested in the subject of your page who will be able to interact with your various publications.
The algorithm appreciates so-called “active” interactions (like, share, comment, save), which thus help increase the visibility of your page.
Click on the three small dots accessible from your page and click on “Invite friends”.
4. Post Engaging Content and Engage Your Followers
Content is king! Whether in the form of images, texts, or videos, the content must be relevant to meet the needs of your target customers.
You need to make people want to know more about you by creating high-value-added content: entertaining, informing, solving, and educating. Attractive content will encourage the user to like, comment and share your post.
Facebook’s algorithm favours this type of content. You will increase your chances of appearing in the news feed of your potential followers.
Be sure to vary your content by listing the topics to be covered (news, events, discoveries).
Live video is a good way to generate interest (product demonstrations, workshop visits, tutorials, etc.). A notification is sent to your followers when your video is published. After the live, you can choose to keep the video to strengthen the engagement of your followers.
5. Post Regularly on Your Facebook Page
Facebook’s algorithm appreciates it when you publish content regularly. The publication calendar, also called an “editorial calendar”, is a good way to vary your content, to publish regularly and effectively!
There is no ideal posting rhythm, if you post too much you could bore your followers, conversely if you don’t post enough your users won’t see you.
Test yourself! Start with 3 posts per week and adjust from there.
6. Schedule Your Posts
To optimize your organization, be sure to schedule your publications. You will save time!
Preferably make sure to schedule at peak times for your followers. You can analyze your audience’s connection curve in the “statistics” tab and look at the connection times of your followers. This allows you to optimize your content planning.
Facebook offers an efficient programming tool to manage your social networks: Facebook Creator Studio.
7. Create a Facebook Ad
Getting followers on Facebook takes time, especially if you’re starting from scratch.
Advertising can be a first solution to build up a first followers base. The cost is not very high provided you go about it correctly. You can get started and create a first publication thanks to very precise targeting.
In conclusion, Facebook is an effective social network to promote your business. Integrating Facebook into your marketing strategy allows you to increase your notoriety and create a link with your community.
By applying these tips you can boost the number of your followers!