Is it possible to increase the number of views on YouTube and improve the positioning of your videos in Google search results?
YouTube is a platform that, over time, has always acquired greater value and communication power. If you are involved in an online project, you can only consider the idea of taking advantage of this huge opportunity to increase your visibility on the internet.
It is not enough, however, to insert videos that have been left “out of sight” You also need to improve the positioning of these videos. Much like you do with articles and other content that you can find on your site.
The YouTube – SEO couple brings a plus in all respects, especially since Google has given more value to YouTube videos on this platform.
If you search on Google, you will find more and more videos that match your search. Videos, like texts, must therefore be well-designed to provide a concrete answer to the user.
It is, therefore, necessary to create a functional coupling between the videos, ensuring that they are of good quality, and the aspects concerning positioning in search engines, using the right keywords and inserting the right information in the published videos.
How to Optimize a Video on YouTube?
The first thing to do to increase views on YouTube and be found on Google is to optimize the video, which contains elements such as the title, description and keywords.
Optimization is indeed the first solution to have millions of views. Adopting a marketing strategy to improve your visibility on the platform is also necessary.
As with any content on the internet, you should review all of these elements and improve them as much as possible.
You should enter the title and description based on the keyword you want to optimize. You can also enter keywords in the information box, making sure they don’t read like a list (which is frowned upon by YouTube).
But rather write a short description talking about the video. Also, don’t forget to choose tags that are appropriate for the type of video.
Another useful element is the inclusion of subtitles in your videos. We have seen how this text content is “read” by search engines which, in this way, allows you to index the content of your video, and can therefore improve your positioning in Google results.
Interaction Between Site and Video
If you only have a YouTube channel, you can consider creating a website or blog related to
it, where you can not only communicate to your users the arrival of new videos but also write articles on related topics.
Having a website is also about increasing your income. For example, many people want to sell their products and use YouTube to make themselves and their websites known.
The same goes for those who have a specific passion and then want to make the relevant site known that allows you to earn money with advertising.
The combination of the website and the video channel promotes viewing on YouTube and allows interaction between the text and multimedia content of the video.
Quality and Management of the YouTube Channel
What, above all, makes a video shared and watched more is the quality of the content!
There are two main paths a channel can take to be rewarded with views:
Some channels are, for example, exclusively dedicated to posting funny videos, this way, using the right keywords, they can quickly get a large number of subscribers and visits.
Also, remember to manage the channel well, the constant changes on YouTube must lead us to focus on rearranging videos and organizing playlists.
Also, take care of the cover images and graphic aspects that you can modify. Another useful element is the image of your account, as it allows you to give a visual memory of your channel to those looking for a specific video.
The quality of the videos published is therefore of capital importance, not only for more visibility on the platform but also to keep and increase followers.
In addition, the latter also plays on SEO, allowing you to increase the number of views on your video accordingly.